Solution · Marketing

Marketing that runs itself.

Run campaigns across every channel, qualify inbound leads conversationally, and hand a sales-ready opportunity to your team, without the manual work between each step.

What's different about Ephanti for marketing

Content generated in your voice

From a single brief, Ephanti generates subject lines, email sequences, social posts, and landing page copy calibrated to your brand voice, with built-in approval workflows before anything goes live.

Qualification before the handoff

Leads arrive at your sales team pre-qualified and enriched, not as raw form fills. Ephanti runs a conversational discovery exchange, maps the output to your qualification framework, and writes everything to your CRM before the handoff.

How it works

Four connected steps, from first signal to qualified handoff.

Step 1

Signal and intent monitoring

Ephanti watches engagement across every connected channel: page visits, email interactions, ad clicks, form submissions, messaging replies, and maintains a running picture of each prospect's intent level.

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Intent signals dashboard: page visits, email opens, ad clicks tracked across all channels
Step 2

Campaign and content execution

Based on intent, the right campaign sequence activates on the right channel. Content is generated for the specific prospect, not a batch template, using their journey stage and engagement history as context.

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AI content flow, brief → brand voice → approval workflow → channel delivery
Step 3

Conversational qualification

When a prospect engages, Ephanti runs a discovery conversation across chat, messaging, or email: asking the questions your sales team would ask, in 70+ languages, at any hour. Results are written to your CRM automatically.

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Qualification UI, AI asks discovery questions → structured output → CRM field populated
Step 4

Handoff to sales

Qualified leads arrive at your sales team with their full context attached: qualification summary, conversation history, enrichment data, and engagement timeline. Your reps start informed, not from scratch.

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CRM handoff card: qualification score, conversation history, enrichment data attached

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Suggested: Campaign flow diagram, audience segment → AI personalisation → channel delivery → lead qualification → CRM handoff

Five marketing capabilities

Omnichannel campaign engine

Orchestrate acquisition journeys across email, SMS, WhatsApp, web, social, and more, across multiple brands and regions from one platform. Every touchpoint connects, and prospect context carries across channel switches.

Intelligent content engine

Generate and personalise acquisition content at scale: subject lines, social posts, landing pages, full nurture sequences, from a brief, in your brand voice, through your approval workflow.

Conversational marketing

Run two-way conversations across chat, social, and email to qualify leads and book meetings: holding brand voice and compliance in 70+ languages, around the clock.

Analytics and attribution

Track campaign performance across every channel in one view. Attribution connects marketing activity to CRM outcomes, so you can see which campaigns generated qualified pipeline, not just clicks.

Cart and form recovery

Re-engage abandoners across SMS, WhatsApp, and email with context-aware follow-ups: personalised to the specific item or form they left behind, not a generic reminder.

A day in the life of a marketing team

Same role, same hours, two very different days.

Before EphantiWith Ephanti
Start the morning checking activity across six separate platforms
One view, every channel's performance, active leads, and next actions
Write social posts and email copy from scratch, one campaign at a time
Review and approve AI-drafted content already in your brand voice
Sort inbound leads manually to find the ones worth passing to sales
Pre-qualified leads with full context arrive in the sales queue automatically
Try to answer "which campaign drove that deal?" from three different data sources
Attribution connects campaign activity to CRM outcomes in one place

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Suggested: Before/after visual, marketer's day without Ephanti (manual) vs. with Ephanti (automated pipeline)

How Ephanti compares

Where Ephanti covers ground that point tools handle separately.

Capability HubSpot Marketing Klaviyo Marketo Mailchimp Ephanti
Email, SMS, and WhatsApp in one platform Email + SMS (limited) Email + SMS Email + limited SMS Email only ✓ All three, unified journey
Conversational lead qualification Forms only Forms only ✓ Chat, messaging, email, any channel
AI content generation in brand voice AI assist (manual approval) Subject lines only ✓ Full sequences with approval workflow
Cross-channel prospect memory Siloed per channel Email/SMS only ✓ Context carries across all channels
CRM write-back with qualification data ✓ Native HubSpot Via integration ✓ With setup ✓ Full qualification fields at handoff
Cart and form recovery Email only ✓ Email + SMS Email only ✓ Email, SMS, WhatsApp, context-aware

What this replaces

Most customers consolidate several point tools when they move to Ephanti.

Commonly replaced: Klaviyo · standalone SMS platform · separate content or copy tool · Drift Marketing · rule-based drip platform

Marketing in your industry

Frequently Asked Questions

Common questions about Ephanti's marketing solutions

Does this replace Klaviyo?

For most teams, yes. Ephanti covers email, SMS, WhatsApp, and journey orchestration in one platform. Some teams keep Klaviyo for specific template design work and use Ephanti for the journey logic and qualification layer.

How does conversational qualification work across channels?

Ephanti's qualification agents run discovery conversations wherever the prospect is: chat, messaging apps, or email. The conversation is guided by your qualification criteria (BANT, MEDDIC, or custom), and the structured output is written directly to your CRM at the end of the exchange.

What happens when a lead is qualified, how does sales receive it?

Once a lead meets your qualification threshold, Ephanti writes the full context to your CRM: qualification summary, conversation transcript, enrichment data, and engagement history. Your sales team sees a fully formed opportunity, not just a contact record. See Convert & Sell for how routing and pipeline management work from there.

Can Ephanti handle multiple brands or regions from one account?

Yes. Each brand or region has separate campaign settings, content voice configurations, and channel preferences, all managed from one platform. Leads are routed to the right brand context automatically based on their entry point.

See Ephanti Marketing in action.

Book a demo to see how campaigns, qualification, and handoff work for your team.

Book a demo Watch it work →